The Delta Goodrem Believe Again national tour successfully wrapped up mid February 2009. Waterfront worked with Cussons Pure who were delighted to be presenting Delta’s first national Australian tour in over three years. Delta is truly one of Australia’s sweethearts and with such loyal fans and her loveable persona it was a perfect match for Cussons Pure.
To leverage their tour association of the award winning singer songwriter, Waterfront helped Cussons Pure create an integrated marketing Ca mpaign. Throughout the tour Waterfront worked closey with Cussons Pure to customise and create a variety of Money Can’t Buy experiences which various stores took part Australia wide. The tour was a huge success with overwhelming positive response to Cussons Pure’s association to the tour.
