Optus is the presenting sponsor of Grammy Award winning superstar, Rihanna’s ‘Last Girl on Earth’ tour, coming to Australia in February and March 2011.
This multi-layered sponsorship includes exclusive ticket offers, mobile content and promotions for Optus customers and is supported by a hot new advertising campaign.
Austin R. Bryan, Marketing Director of Optus Consumer, said “Aligning our brand with the dynamic and talented Rihanna is sure to be a big hit with our customers – especially those in the Pre-Paid market.”
“We have also ensured that our sponsorship of her tour incorporates special offers designed to reward our customers including first access to concert tickets, exclusive mobile content and hundreds of chances to win a double pass to one of her shows”.
Waterfront in conjunction with advertising agency M&C Saatchi created the “Rock like Rihanna with Optus Pre-Paid” campaign.
The iconic multi-platinum, multi-award winning global megastar, Rihanna will make her highly anticipated return to Australia in February and March 2011 for her first shows here since 2008.
Rihanna’s Last Girl On Earth Tour 2011 Australian dates are:
BRISBANE – ENTERTAINMENT CENTRE – FRIDAY FEBRUARY 25
NEWCASTLE – ENTERTAINMENT CENTRE – MONDAY FEBRUARY 28
SYDNEY – ACER ARENA – FRIDAY MARCH 4
MELBOURNE – ROD LAVER ARENA – MONDAY MARCH 7
ADELAIDE – ENTERTAINMENT CENTRE – THURSDAY MARCH 10
PERTH – BURSWOOD DOME – SATURDAY MARCH 12
Find out more about the Rihanna tour and get information on how you can win tickets at www.optus.com.au/Rihanna
