“Celebrities have a defined character and will always be in demand where they can support the attributes or create attributes which don’t exist for a brand.”
Celebrities have amazing power to make your brand or campaign compelling and inspiring to your target audience. The emotional connection that the right person can deliver to your product can build enormous equity, impact and results.
Waterfront can deliver the world’s biggest stars for your campaign working directly with the agents and managers in LA, New York and London.
From Supermodels, Fashion Designers and TV & Movie Stars, to high profile Chefs, Musicians and Comedians.
We have connected brands like 2Day FM, Schweppes, Berri, Hyundai, Kinder Bueno, Hardy’s Wines, Mix FM, Schick, Virgin Mobile, Optus and VB with celebrities like Chris “Mr Big” Noth, Natalie Bassingthwaite, Harry Kewell, Jessica Mauboy, Vanilla Ice, Jennifer Hawkins, Curtis Stone and Pink.
“The power of a celebrity partnership when done well can be spectacular, and totally captivating. Understanding the brand and the right fit is crucial”
Waterfront will work with you to source the right person. We will suggest specific celebrities based on the details of the brief. Talent we know and trust, and celebrities committed to the project and to working hard for you.
Then we negotiate the deal, all requirements and the right price. With our direct contacts with agents and celebrity management in Australia and around the world , we can go straight to the source.
And…we manage the process smoothly and ensure complete project management. Waterfront has the hands on experience over more than 20 years to manage the complete program on your behalf. On the ground in Australia we are with the artist 24 hours/day to ensure everything is smooth and on time, managing every aspect of the visit.
Our team works closely with all your agencies including creative, PR, event and promotional to make sure every objective is met.
Our goal is to connect you with the right personality and make the process as smooth and cost effective as possible.
CASE STUDIES:
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Chris Noth and 2DayFM: In an exclusive arrangement with Austereo Sydney, Waterfront negotiated a deal to link Chris Noth (aka Mr. Big from Sex And The City) with the Kyle and Jackie O Breakfast Show.
2 Day FM will ran a competition to win “Dinner with Chris Noth in Los Angeles during Oscars Week.” Chris Noth is white hot with his upcoming reprisal of Mr. Big in the much anticipated Sex and the City 2 as well as a starring role on the new hit series The Good Wife. Four lucky winners dined with Mr. Big at a swanky LA restaurant during Oscars Week. As part of the negotiation, Waterfront managed the artist relationship with Austereo, coordinated a shoot in New York City in December to film the TVC as well as radio interviews in Los Angeles with Chris Noth that were aired in Sydney, Melbourne and Brisbane. The promotion was supported by radio, online, TV, print and consumer and trade PR. Check out the TVC … |
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Jessica Mauboy and MixFM: Waterfront worked with ARN to bring to life a new MIX FM campaign to promote their new sound – with fresh new music and fresh new shows in Sydney, Melbourne and Brisbane. Jessica Mauboy, one of Australia’s rising stars and most versatile artist’s featured in the national TV campaign and online for the radio stations and proved to be the perfect fit for the campaign.
Waterfront worked closely with MIX FM, their Production company and Management on development of the right person for the role, negotiation of the deal and management on the day of the shoot. Check out the TVC … |
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VB Regulars: Working with some of Australia’s biggest sporting heroes such as the Australian Cricket Team, Wally Lewis, Michael Klim and Gorden Tallis, as well as Aussie personalities like Molly Meldrum and Scott Cam, we were hot on their toes with over 30 celebs joining us on the shoot over 3 big days for VB’s new TVC.
The TVC was filmed in the town of Ballarat & Kyneton and also featured up to 2,000 lucky locals who not only got a taste of the limelight, but also got to rub shoulders with Australia’s stars. “The moment Michael Clarke stepped out in his cricket whites the ovation was incredible,” VB National Marketing Manager Paul Donaldson said “All in all, it was a hugely successful shoot with Waterfront assisting and overseeing the whole talent management process”. Check out the TVC … |
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Schwepps and Harry Kewell: Schweppes launched its biggest ever campaign for Solo as part of the drink brand’s three year sponsorship deal with the Football Federation of Australia.
Created by BMF with the help of Waterfront, the ad features Socceroo Harry Kewell, the ad promotes ‘can football’ a game that every man has played and is designed to show that Solo and football are intrinsically linked. The launch spot follows ‘can football’ from Solo’s birth in 1973 through to the present day FFA partnership, which is highlighted by the ‘new Solo man’, Harry Kewell. Shorter spots focusing on spontaneous ‘can football’ moments will follow. Check out the TVC … |
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VB Top Ticket: VB launched an exciting summer campaign in 2008/2009 . Waterfront were with VB and their agencies along the way managing all of the celebrities involved with the campaign.
VB offered awesome prizes which gave consumers the chance to win trips and meet their favourite celeb with a choice from Mick Fanning in Hawaii, Mark Webber in Monaco, Kostya Tszyu in Vegas, Shane Warne in London and The Living End in Tokyo. We also accompanied Mick on his TV shoot in Hawaii. Check out the TVC … here |
If you’re interested in connecting your brand with some of the biggest celebrities in the business, please contact Sean Pickwell on
sean@wfeg.com.au or call +61 2 8968 2833