David Borean joins Waterfront from his recent role as Sydney General Manager for DMG radio stations Nova 969 and 95.3FM. Prior to DMG he was a partner in the industry leading Talkforce, working with hundreds of Australian businesses on improved performance, presentation and marketing strategy.

“DB” has turned down other appealing offers from major companies to join the fast growing Waterfront which is on the cutting edge of Entertainment Marketing in Australia.

David Borean commented; “The opportunity to join Waterfront and play a major role in its future growth was too good to refuse. The business has highly credible and innovative entertainment solutions for brands and the media, and leads the market with unique ‘money can’t buy’ experiences, engaging brand experiences such as ‘Day on the Green’ and ‘Rock the Schools’ and plays a unique role in connecting brands to the biggest entertainers and celebrities here and around the world. I look forward to playing a major role in the growth and success of the company”.

Mr. Borean is a recognised and award winning industry leader who brings a powerful track record of business skills, client understanding and real world experience to the Waterfront team.

“The entertainment marketing investment model is rapidly evolving, and at Waterfront we work with those brands looking to change the rules, differentiate themselves and create a powerful business impact like the recent Rihanna, Day on the Green and Katy Perry tours with major partners Optus, LG, Nissan and Logitech”, Waterfront Director, Sean Pickwell said.“Waterfront is uniquely placed to help brands navigate the entertainment space and drive their marketing strategy forward and David joining us reflects this commitment.”

David Borean starts at Waterfront on Jan 23, 2012

Waterfront Entertainment

The Brut team and Waterfront saw a clear match between the sports superstar and the Brut Endurance target market of hard working, active and sporty males.

Shane stars in two 30 second TV commercials for Brut: one about preparing for battle as a batsman and the other about providing the performance and endurance edge when bowling.

Check out Shane Watson’s ads for Brut here:

Nissan joins long term partner LG as co-naming sponsor of more than 30 events at wineries around Australia and New Zealand for the summer of 2011/12. Roundhouse Entertainment’s popular concert series combines the best Australian and International artists with beautiful vineyards, good food and great wine. This year’s line up includes: Hall & Oates, Icehouse, Sade, Steely Dan, Cold Chisel, and more.

Waterfront and media agency Carat, worked with Nissan to build a multi dimensional marketing platform at the events that have attendance over 270,000. The co-partnership with LG includes major brand positioning; consumer, trade and sales promotion; and a range of above and below the line activities aimed directly at their target market.

“Nissan is delighted to announce its association with ‘A Day On The Green’ as a co-sponsor of the 2011/2012 concert series. The concert series provides Nissan with a chance to broaden their sponsorship and event involvement into the quality music arena. Nissan Australia is a brand that is focused on humanising automotive and promoting Australian lifestyle and togetherness. We are delighted to associate ourselves with these events that value a relaxed and positive approach to life” said Nancy Spadea, Sponsorship and Events Manager, Nissan Australia.

Mick Newton from Roundhouse Entertainment said “We’ve had huge success with our long term partner LG for ‘A Day On The Green’. This summer we are expecting an even better season with both Nissan and LG onboard and the fantastic line up of artists”.

From January to April this year Yoplait Go-Gurt Yogurt School Blizzard competition was the talk of primary schools across Australia. 2011 was the third consecutive year of the competition and a total of 2409 schools entered with Melrose Primary School emerging as this year’s winner.

Channel 7’s Morning Show also made it to the event and performed live crosses throughout the show. They interviewed Justice Crew and a nutritionist who discussed the benefits of Yoplait’s Go-Gurt and keeping active.

Waterfront Entertainment worked together with Yoplait Go-Gurt, Pacific Magazines and Burson-Marsteller to bring the campaign to life.

Take a look at Yoplait Go-Gurts coverage on The Morning Show:

ZU Shoes

Waterfront knew that Erin McNaught would be a perfect fit for ZU with her natural beauty, confidence, stylish edge and love for heels.

Not only did the partnership allow a fantastic print and viral campaign to be created, the appropriately named ‘Naughty’ collection was born. The collection was inspired and designed by Erin McNaught with her individual style and zest for shoes. The partnership was brought to life at the launch event and in stores. The campaign has been buzzing on Australian fashion and culture blogs and ZU has received nothing but great feedback. It truly was a successful experience for everyone!

“We are thrilled to have a face of the brand who shares the same passion we have for shoes. Erin McNaught is a perfect fit for our brand. The ‘Naughty’ range is running off the shelves.” said Geoff Measey, Marketing Manager ZU Shoes.

Have a look at the behind the scenes footage from the campaign shoot:

Logitech Rock the Schools

This year’s line up includes Adelaide rockers Delamare, Melbourne outfit Red Ink and Sydney’s Feeding Edgar.  The up and coming musicians are following the footsteps of previous bands that have played Rock the Schools, including the successful Operator Please, Oh Mercy and Amy Meredith.

Norton by Symantec and SPC Fruit have recently joined a fantastic group of sponsors who collectively make this successful and unique tour possible.

Norton, who hold the position of ‘powered by’ on the 2011 tour, know that the internet is an fundamental tool for music and artist promotion. It’s therefore vital that all students wishing to forge a successful career in music take a proactive approach to their ‘digital tattoo’ to enhance their own virtual reputation for the future.  Norton aims to help raise awareness with students about their digital tattoo and its imprint, discussing how online actions can have offline consequences, potentially impacting a student’s future career development.

Logitech joined the tour for the first time in 2011 as naming rights sponsor, while international smash hit Wii game, Just Dance 2, has also come on board as a sponsor for its first year.  Returning for a second year as the tour’s official education partner, the Australian Institute of Music (AIM) is providing students with rare hands-on experience in the industry workshops that give students an insight on how to run Front of House Sound for a live show. Students also learn about industry recording software Protools and their Music Business Workshops explore the many different career paths available in the commercial music industry.

Also returning as a major sponsor of the Logitech Rock the Schools powered by Norton tour for a second year is the Australian Government’s National Drugs Campaign.  In 2011 the campaign has aligned with the theme of ‘music’ to engage young people in ways that are meaningful to them and encourage them to face facts on the risks of ecstasy use.

This year also sees long-term media partners Habbo.com, Channel [V] and Girlfriend magazine returning as media partners.

For more information about Rock the Schools visit the website www.rocktheschools.com.au or contact Frances Corkhill, Project Director, School Tours Australia 02 8968 2866

September brings some of the biggest events in the entertainment calender, including television’s Night of Nights.  The stars of the small screen will dazzle the red carpet of Los Angeles’ Shrine Auditorium and your winners will be there to salute their favourite TV shows – from Glee and Desperate Housewives to True Blood and Modern Family.

Remember that kiss between Britney Spears and Madonna?  One of the music industry’s most entertaining nights, the MTV Music Video Awards, are also scheduled for September.  After more than a decade’s worth of awards presented, the MTV Movie Awards have become an institution in the award program calendar. Boasting a raft of big name celebrity faces including Jessica Alba, Jake Gyllenhaal, Zac Efron, Kristen Stewart and Sandra Bullock, the MTV Movie Awards has become renowned for its movie parodies and captivating live performances that will make this night for your lucky winner and their guest, one they will never forget.

For gamers, there’s no bigger event then The Spike Video Game Awards.  Also held in September, the event honours the best of gaming the industry has to offer, and as the world’s biggest gaming event it is broadcasted in over 175 territories worldwide.  Featuring an array of live music performances and presenters from music, television and movie backgrounds, the VGAs showcase the triumphs of the gaming industry in ultra cool style.

That’s just a taste of the big events to come – also on the calendar this year are the American Music Awards and Country Music Association Awards.  Early 2012 brings The Oscars, The Grammy Awards and The Brit Awards.   With the Award season just around the corner now is the perfect time to start planning.  If you’re interested in creating a high-quality experience to drive your audiences contact us here at Waterfront to discuss all the exciting packages on offer.

IT’S BACK!  The annual gala charity concert Dueting It For The Kids sponsored by AAPT returns to the State Theatre Sydney this August the 22nd.  It’s set to be a night of music magic, combining Australian singing legends and fine newcomers in a concert of duets, with all proceeds going to The Australian Children’s Music Foundation (ACMF).

Charity has never sounded this good, with a stellar line up including Marina Prior, John Waters, Caroline O’Connor, Jessica Mauboy, Lee Kernaghan, Diesel, Antoinette Halloran, Catherine Britt, Danielle Spencer, Dave Faulkner, Debra Byrne, Doug Parkinson, Leo Sayer, Murray Cook, Peter Northcote, Ross Wilson, Steve Balbi, Don Spencer, Steve Kilbey, Tim Freedman, Wendy Matthews, Glenn Shorrock and more to be announced!

The ACMF provides inspiration to disadvantaged and Indigenous children through the power of music, with specialty programs being run across the country.  The music education enhances creativity and brings happiness and inspiration to the children that need it the most – now that’s music to our ears.

For more information visit Empire Touring.

Meat Loaf still holds the title of having the No.1 selling international album in Australia…EVER!  1977’s Bat Out Of Hell has sold more than 43 million copies worldwide and is the third biggest selling album of all time, certifying Meat Loaf as a bona fide rock god.  Famous for his dramatic on-stage theatrics and “bigger is better” attitude, it’s no wonder that he has also been announced as the headline special guest at the AFL grand final.

A Day On The Green is undoubtably one of the most respected and successful outdoor events.  With the warm balmy months just around the corner there’s only a limited amount of time left to align your brand with the popular winery series.

For full ticketing information click here.

For A Day On The Green sponsorship opportunities contact Senior Project Manager Ngaire Stevens on 02 8968 2818 or ngaire@wfeg.com.au