Everyone is feeling the winter chill so why not heat up with the world’s hottest Award Shows! This exclusive Money Can’t Buy Experience will excite your consumers by connecting with them on a compelling level and in turn motivate them to engage with your brand. What could be more electrifying than strutting alongside the hottest stars in the entertainment industry then attending the Official Afterparty?
September brings some of the biggest events in the entertainment calender, including television’s Night of Nights. The stars of the small screen will dazzle the red carpet of Los Angeles’ Shrine Auditorium and your winners will be there to salute their favourite TV shows – from Glee and Desperate Housewives to True Blood and Modern Family.
Remember that kiss between Britney Spears and Madonna? One of the music industry’s most entertaining nights, the MTV Music Video Awards, are also scheduled for September. After more than a decade’s worth of awards presented, the MTV Movie Awards have become an institution in the award program calendar. Boasting a raft of big name celebrity faces including Jessica Alba, Jake Gyllenhaal, Zac Efron, Kristen Stewart and Sandra Bullock, the MTV Movie Awards has become renowned for its movie parodies and captivating live performances that will make this night for your lucky winner and their guest, one they will never forget.
For gamers, there’s no bigger event then The Spike Video Game Awards. Also held in September, the event honours the best of gaming the industry has to offer, and as the world’s biggest gaming event it is broadcasted in over 175 territories worldwide. Featuring an array of live music performances and presenters from music, television and movie backgrounds, the VGAs showcase the triumphs of the gaming industry in ultra cool style.
That’s just a taste of the big events to come – also on the calendar this year are the American Music Awards and Country Music Association Awards. Early 2012 brings The Oscars, The Grammy Awards and The Brit Awards. With the Award season just around the corner now is the perfect time to start planning. If you’re interested in creating a high-quality experience to drive your audiences contact us here at Waterfront to discuss all the exciting packages on offer.
IT’S BACK! The annual gala charity concert Dueting It For The Kids sponsored by AAPT returns to the State Theatre Sydney this August the 22nd. It’s set to be a night of music magic, combining Australian singing legends and fine newcomers in a concert of duets, with all proceeds going to The Australian Children’s Music Foundation (ACMF).
Charity has never sounded this good, with a stellar line up including Marina Prior, John Waters, Caroline O’Connor, Jessica Mauboy, Lee Kernaghan, Diesel, Antoinette Halloran, Catherine Britt, Danielle Spencer, Dave Faulkner, Debra Byrne, Doug Parkinson, Leo Sayer, Murray Cook, Peter Northcote, Ross Wilson, Steve Balbi, Don Spencer, Steve Kilbey, Tim Freedman, Wendy Matthews, Glenn Shorrock and more to be announced!
The ACMF provides inspiration to disadvantaged and Indigenous children through the power of music, with specialty programs being run across the country. The music education enhances creativity and brings happiness and inspiration to the children that need it the most – now that’s music to our ears.
The one and only MEAT LOAF is the newest addition to A Day On The Greenpresented by LG, with tickets going on sale Monday 4th July. The larger than life rock ‘n’ roll icon is bringing his national ‘Guilty Pleasure’ tour and stellar array of classic hits to the winery festival this October, and judging by his previous spectacular stage shows this is one you don’t want to miss!
Meat Loaf still holds the title of having the No.1 selling international album in Australia…EVER! 1977’s Bat Out Of Hell has sold more than 43 million copies worldwide and is the third biggest selling album of all time, certifying Meat Loaf as a bona fide rock god. Famous for his dramatic on-stage theatrics and “bigger is better” attitude, it’s no wonder that he has also been announced as the headline special guest at the AFL grand final.
A Day On The Green is undoubtably one of the most respected and successful outdoor events. With the warm balmy months just around the corner there’s only a limited amount of time left to align your brand with the popular winery series.
Winners of Optus’s “Ultimate Rihanna Experience” promotion are currently enjoying their amazing Money Can’t Buy Experience which has them attending Rihanna’s ‘Loud’ tour in California, followed by an exclusive meet and greet with the global-megastar herself!
The lucky duo also attended a Hollywood movie premiere, and if walking the red carpet alongside the celebrities and paparazzi wasn’t enough to fulfil their tinsel town dreams, the Official After Party certainly was! We hear the winners rubbed shoulders with some of most famous stars of the big screen and we can’t wait to hear all about their VIP experience. Stay tuned for an update on our Money Can’t Buy Page.
Acer and their agency Fuel were on the hunt for the perfect spokesperson to promote the the new Acer Aspire 5950 Laptop. Waterfront were able to assist with securing Guy Sebastian for the campaign, which captured the fundamental nature of the Acer brand with a healthily dose of personality and vibrancy, gaining the attention of existing and potential Acer consumers alike. Guy was the perfect match for the new top-of-the-line notebook – he has grown to become one of Australia’s favourite performers, and with his trademark soulful style and positive attitude it’s easy to see why!
As well as a successful TVC campaign, Guy Sebastian made three exclusive appearances in Harvey Norman stores in Adelaide, Gold Coast and Sydney to chat about the notebook and perform a brilliant set. The in-store appearances were a great day for driving traffic, sales and awareness for Acer and Harvey Norman, and the up-close-and-personal performance had Guy Sebastian fans filling up the stores and queuing for autographs.
Waterfront ensured that all details of the Guy Sebastian partnership were managed effectively, and with radio advertising, social media promotion and the first-hand support and assistance of director Sean Pickwell at each event, it was a successful experience for all involved.
Katy Perry’s Californian dream became an Australian reality when the multi-award winning global megastar toured Australia and New Zealand last month. Her amazing two-hour show was a delight for all the senses and featured an elaborate candy-filled stage, an incredible team of dancers, a full band and over 12 outrageously whimsical costume changes!
Logitech’s successful partnership as major naming rights sponsor of Katy Perry’s ‘California Dreams’ tour created a powerful and unique alignment that emphasised the credibility of the brand amongst existing and potential Logitech consumers alike.
Waterfront, alongside Logitech helped create a multi-platform 360 campaign that integrated the interests of company stakeholders at all levels including staff, trade, agencies and customers. The partnership fully engaged existing and potential Logitech consumers through exclusive branding, consumer promotions and exclusivity in the products category.
Logitech incorporated exclusive offers for their staff and customers, including exclusive ticket offers, meet and greets, behind the scenes access, limited edition Katy Perry products and competitions – all of which were promoted extensively though print and online media.
Katy Perry is the ‘Social Media Queen’, and posts on Facebook and Twitter by the star and her many fans were fundamental to the campaign’s success. Through one Facebook competition 20 Logitech fans gained early access to the show, and one lucky fan had the chance to dance onstage next to Katy Perry herself!
For information about how you can align your brand with an upcoming tour, contact us at Waterfront.
The wait is over – The first tickets to A Day on the Green Presented by LG, Australia’s most beautiful music festival, go on sale today! Jazz rock superstars and Grammy Award winners STEELY DAN will be touring Australia and New Zealand in October/November, joined by special guest, renowned British vocalist STEVE WINWOOD.
Having sold over 30 million albums worldwide, Steely Dan truly are legends in the music world and will bring their funky set to our shores three years after their amazing 2007 show which received rave reviews. This will be Steve Winwood’s first Australian tour in over 20 years and his multi-Grammy Award winning blues-rock sound is surely not one to be missed!
What better place to enjoy these music legends then a picturesque winery surrounded by greenery, blue skies and plenty of sunshine?
Lady Gaga has taken the No. 1 spot on the Forbes Magazine ‘Celebrity 100’ list, knocking veteran Oprah Winfrey from the first place throne. The Monster Queen, who earned over $90 million in the last twelve months, has proven that social media is the key to worldwide influence.
Gaga has a staggering 32 million Facebook fans and is officially the most followed person on Twitter with 10 million ‘Little Monsters’ tracking her every word. She is no stranger to brand endorsement either, pushing sales through the roof for MAC makeup, Virgin Mobile and her own Monster headphones.
Musicians took six of the top ten spots in the Hollywood power list, including third place winner and internet sensation Justin Bieber, whose hit “Baby” broke YouTube history with 500 million views helping him pocket $53 million. Not bad for a 17 year-old!
To celebrate 10 years of a day on the green they are running a special membership drive. If you become an a day on the green member (and invite a friend to do the same) you will receive:
• the chance to win two front row seats to EVERY Season 2011/12 a day on the green concert in your state (one winner per state)
• FREE downloads from five of a day on the green’s 10th birthday season’s hottest acts – INXS, Baby Animals, Little Red, The Dingoes and Lowrider
Taylor Swift has ended the European leg of her Speak Now world tour with a commemorative plaque in honour of reaching a career milestone of 20 million albums sold worldwide.
Swift told The Associated Press that she’s still trying to wrap her mind around the big-time accolade.
“I’m absolutely blown away by the 20 million records plaque,” she gushed after the presentation. “It’s just sort of beyond my comprehension to get a plaque like that, and the fact the fans have done that much for me in such a short period of time is just unreal. I’m so excited and so thankful.”
Everyone is feeling the winter chill so why not heat up with the world’s hottest Award Shows! This exclusive Money Can’t Buy Experience will excite your consumers by connecting with them on a compelling level and in turn motivate them to engage with your brand. What could be more electrifying than strutting alongside the hottest stars in the entertainment industry then attending the Official Afterparty?
To celebrate 10 years of a day on the green they are running a special membership drive. If you become an a day on the green member (and invite a friend to do the same) you will receive: 
Taylor Swift has ended the European leg of her Speak Now world tour with a commemorative plaque in honour of reaching a career milestone of 20 million albums sold worldwide.
