Here’s what some of our clients have to say about us…
“With 300% ROI Pink was at the heart of an incredible program that achieved amazing results through all parts of our business.”
Mike Smith, Managing Director, Optus Consumer
“Working with Waterfront was a fantastic experience. Their strong direct relationships with management, promoters and the artist allowed us to truly maximise our partnership with Pink.”
Tanya Menzies – Major Projects Sponsorship Director Optus
“Austereo worked with Waterfront to find the right international talent for our major 2010 promotion with the Kyle and Jackie O show. After agreeing on Chris Noth from Sex and the City, Waterfront negotiated and organised every aspect of the partnership, smoothly and went above and beyond at every point. They are really connected to the right people and can deliver the BIG stars, on time and on budget. We are looking forward to our next project with Waterfront”
Patty McCabe- Group Integration Manager Austereo Ltd
“Waterfront negotiated our recent endorsement campaign with Jessica Mauboy. They were able to go straight to Jess and her manager, negotiate a great deal and they were with us every step of the way to make it seamless. It was a great process working with Waterfront”
Eric Stephens- Creative Director STEAM – Mix Fm Campaign Creative Director
“Holden Cruze was one of our most successful car launches ever, and the Pink tour was a core part of that success”
Joseph Pardillo – Client Business Manager Starcom
“We know it ( A Day On The Green) was a huge success, it fits the brand so well, has a great vibe to it and that’s really what we want our consumers to learn about Garnier”
Matt Sproul , Group Brand Manager, Garnier.
“We contacted Waterfront to come up with a celebrity brand experience that was unique to our campaign. They came up with you So You Think You Can Chance to Dance (USA) with Travis Wall, one of the finalists, that fit really well and was a unique experience for our consumers. I think particularly in the FMCGs at the moment, there are a lot of consumer prizes when you go into a Woolworths or a Coles, and they are all generally win a trip somewhere, using a celebrity gave it a very unique perspective that wasn’t really available with other competition in the market.”
Matthew Foster, Brand Manager, Procter and Gamble, Metamucil.
“Waterfront are a very proactive partner of Universal Pictures, always bringing unique opportunities that help differentiate our home entertainment offer to consumers. The Kyle and Jackie O range involving endorsement of key DVD titles and media integration resulted in Universal Pictures being the No.1 distributor in the catalogue Under $25 category for the duration of the promotion. Waterfront initiated the idea, negotiated the deal and made sure all elements were executed perfectly”
Joanna White – Marketing Director
Universal Pictures Australia
“What we really enjoy about working with Waterfront is the fact that they were able to deliver a very seamless program from start to finish which produced excellent results”
Nick Cummins – Sponsorship Manager, Ford.
“We knew that we would be able to work with Waterfront to deliver a true 360 campaign. It’s something that we didn’t know at Sony Ericsson when we started this campaign was how big it would actually grow and that’s down to the different assets that we had and the working relationship that we had and everything that Sneaky Sound System and Waterfront brought to it.”
Elin Jones – Marketing Manager, Sony Ericsson.
“The team at Waterfront has worked hard to understand my business and objectives. They not only over-delivered on aspects surrounding the Gwen Stefani tour sponsorship, they were easy to deal with in a complicated business arrangement and made every effort to ensure the sponsorship ran as smoothly as possible. They continue to present relevant and fresh opportunities that address both LG and our customers’ business requirements.”
Carli Wilson-Marketing Manager, Mobile Communications, Australia & New Zealand, LG Electronics Australia Pty Ltd
“I’ve been dealing with Waterfront guys for a number of years now and it’s been absolutely brilliant. I think as a client all you want is no issues at all. When you‘ve got 5 celebrities and the risk of that is enormously high, we’ve found that absolutely seamless with everything we’ve gone through with from contract negotiations, talent, getting them overseas, shoots, edits, talent rights, everything else. Waterfront have taken absolutely all of that away. They know the people who know the people… And its really well managed and professional! ”
Paul Donaldson, Group Marketing Director VB.
“The Boost Mobile Rock the Schools Tour has been a great branding activity for our business. When you are the Naming Rights sponsor on a tour that travels the East and West Coast of Australia over a four month period it is imperative to have a company such as Waterfront who understand your objectives and works with you to make the event a success. The best thing about Waterfront is they don’t just sell you a sponsorship they actually see it from start to finish ensuring all objectives are met.”
Anthony Torr, Business Development Director Boost Mobile
“Ocean Spray’s sponsorship of the Australian Pink tour proved a runaway success, far surpassing the company’s expectations and exceeding all key performance indicators. With its unique knowledge of the concert venues, combined with an enthusiasm for the Ocean Spray® brand and an understanding of its core values, Waterfront Marketing was able to assist Ocean Spray® in effectively leveraging the sponsorship. Ocean Spray® received extensive branding on all concert advertising and multiple signage opportunities throughout concert venues, as well as the ability to negotiate pourage rights in all concert venues – something that was very important to Ocean Spray® in terms of driving sales and establishing new supplier contacts.I would like to pass on my personal thanks to the team at Waterfront Entertainment Group for making our first venture into this level of sponsorship so successful … and seemingly effortless. I’m certainly looking forward to working with Waterfront again in the future. “
Anne-Maree Ogilvie – Commercial Manager of Ocean Spray Australia
“Schwarzkopf sponsored the “Rogue Traders” tour 2006 in order to launch it’s new youth styling brand – got2b. Working with Waterfront made the brand launch successful and we were able to achieve great results! The team at Waterfront were vital for leveraging the sponsorship and ensuring that the project was executed without any issues. Thank you for such a enjoyable experience.
“Renée Bou-Samra – Brand Manager – Live Mega Brand, got2b & RevitalColor Schwarzkopf & Henkel Australia
“The (Idol) sponsorship fulfilled Harvey Norman’s objectives on a number of levels. We can’t speak highly enough of Megan who was completely professional and organised throughout the tour! Everything from obscure requests, to last minute details, to all our winners, who were treated like royalty, were fulfilled with a smile.We… were completely happy with our investment benefits prior to proceeding. We look forward to working with the Waterfront team on future opportunities.”
Stephanie Crockford – Sponsorship and Promotions Manager
Harvey Norman
“Mount Franklin sponsored the ‘a day on the green’ series to play a key role in Australia’s outdoor lifestyle and to also support the foundation of this excellent music event for the future. “Many thanks to the Waterfront team who were pivotal in helping Mount Franklin achieve some terrific results this year and for making it a seamless and enjoyable experience.”
Mount Franklin Senior Brand Manager
Samantha Critchley
“Waterfront Entertainment Marketing were responsible for selling Mentos (through Initiative) the partnership rights to Jamiroquai’s Dynamite Tour of Australia 2005. We found Waterfront Entertainment to be highly professional, proactive and commercially astute in all of our dealings. Of particular note was Waterfront’s commitment to ensuring that the partnership was fully maximised. This was demonstrated through continual proactive support to achieve the best possible results from all Mentos activation requests. Mentos’ sponsorship of Jamiroquai turned out to be a huge success, and the team at Mentos/Initiative were extremely happy with Waterfront’s partnership approach.”
Belinda Forbes
Senior Account Director – Octagon
“The experience was very positive, a personal thank you to the whole team.”
Bulgari Marketing Manager, Maarit Ketterer
